Competition Overview-메인포털사이트

2^nd

Global Healthcare

Advertising Awards(GHAA)

Submission Period : 2026. 10.01. ~ 11.30.

Submit an entry

Competition Overview

Event Title

2nd Global Healthcare Advertising Awards (GHAA)

Hosted by

Ministry of Health and Welfare

* Organized by: Korea Health Industry Development Institute

Entry period

October 1 (Thu) – November 30 (Mon), 2026

Eligibility

Domestic and international medical institutions, related organizations (including international patient facilitators, local governments, public institutions, and other healthcare-related bodies), travel agencies, production companies and independent producers, creators, and individuals or groups of any kind

Categories description
Category	Description
Video	Short-form (Up to 60 seconds) Long-form (Over 60 seconds, up to 8 minutes) * Examples include hospital/brand introduction videos, patient experience or treatment stories, medical technology & innovations, promotional videos, advertising/PR campaigns, and social media shorts (Reels/Shorts/TikTok/etc.).
Visual	Photography, posters, brochures, leaflets, outdoor advertisements, brand identity (e.g., BI: logos, symbols), infographics, characters/emoticons, campaign visuals, and more.

Themes

① Care (Trust), ② Innovation ③ Connect (Connectivity)

* Choose one theme upon submission.

Themes description and examples
Category	Description	Example
Care (Trust)	Content that highlights health and medical services overall, emphasizing the foundational trust of medical communication, such as patient and user experiences, brand value, accessibility, and information delivery.	Hospital introduction videos, patient-centered service campaigns, public healthcare promotion, etc.
Innovation	Content that portrays future-oriented medical landscapes, such as medical technology, digital health, AI, smart healthcare, and medical service innovations.	AI diagnostic technologies, telemedicine, smart hospital systems, stories of innovative healthcare professionals, among others.
Connect (Connectivity)	Content that shows how healthcare connects people and nations through global medical cooperation, international brand expansion, medical tourism, access for overseas patients, and collaborations between regions and institutions.	Social media campaigns engaging global patient communities, etc.

How to Apply & Guidelines

Submit your entry online via the official competition website.

Enter the entrant and entry information and then upload your entry and required materials.
Review and agree to the provisions on the collection and use of personal information, copyright, and the use of submitted works before completing your submission.
Submitted information may be edited only during the submission period. No changes or supplementary materials will be accepted after the deadline.

* Please review the entry guidelines and generative AI use standards before submitting your entry.

Required Information

Entrant information: name (or institution/organization name), nationality, affiliation and contact details.
Entry information: category, theme, production/release period, title, description, etc.
Entry upload: video or visual work file.
Acknowledgment and consent: collection and use of personal information; copyright, portrait/likeness rights and other rights; entry guidelines; and precautions regarding the use of generative AI.

Submission Requirements

(Video) Submit a commonly used video file format, such as MP4.

▸Short-form (Up to 60 seconds.)Long-form (Over 60 seconds, up to 8 minutes.)

▸Refer to the submission guide on the application page for detailed specifications, including resolution and file size stipulations.

(Visual) Submit in a file format that allows the entire work to be viewed, such as JPG, PNG or PDF.

▸For works with multiple sides or pages, such as brochures and leaflets, include the complete layout.

▸For outdoor advertising and campaign visuals, additional images showing the work as actually displayed or used may be uploaded.

Important Information

Please refer to .

Judging and Selection

Judging process

Entries will be assessed in two stages: a preliminary review (Document screening) of submitted materials and a final judging (expert evaluation) by experts.

(Preliminary review) Entries will be checked for compliance with submission format requirements, the completeness of submitted materials, relevance to the themes (Care, Innovation, and Connect), duplicate submissions, and compliance with the rules.
(Final judging) A panel of experts in advertising/PR and healthcare will comprehensively evaluate entries based on the following criteria: Creativity & Originality, Global Appeal & Reach, Production Quality & Technical Execution, Communication of the Theme, and Public Interest & Ethics.

Judging Panel

Experts from Korea and overseas in the healthcare, PR and policy sectors.

Judging Criteria

Judging criteria and key assessment details
Criterion	Key Assessment Details
Creativity & Originality	- Distinctiveness of the concept and storytelling - Creativity in expressive techniques and direction - Fresh interpretations of and approaches to the theme
Global Appeal & Reach	- Appeal and relevance to global audiences - Potential for promotion and use across different countries and cultures
Production Quality & Technical Execution	- Visual and technical quality - Suitability of expression for the medium/format - Completeness and consistency of the content structure
Communication of the Theme	- Clarity of the core message - Effectiveness and ease of understanding - Expression and communication of the competition themes (Care, Innovation, Connect)
Public Interest & Ethics	- Ethics and responsibility as medical/healthcare advertising - Accuracy and reliability of fact-based representations - Social value and public interest
Total

Selection of Winners

Winners will be selected in each category in order of score, based on the combined results of the final judging.
If no entry is deemed eligible, no winner may be selected for the relevant award category.
Only one entry per person or organization is permitted. Duplicate submissions across themes or categories will not be accepted.

Awards & Selection

Awards Ceremony: Scheduled for March 2027

The awards ceremony will be held as a side event at Medical Korea 2027.

Award Category: A total of 10 awards will be presented.

Award categories and details
Awarding body	Award	Details
Minister of Health and Welfare Award	Grand Award	1 Work
	Excellence Award	2 Works (1 Video / 1 Visual)
	Outstanding Award	2 Works (1 Video / 1 Visual)
Korea Health Industry Development Institute Awards	Encouragement Award	2 Works (1 Video / 1 Visual)
Association and Society Awards *	Special Award	3 Works (1 Care / 1 Innovation / 1 Connect)

* Association and Society Awards will be finalized in consultation with the relevant associations and societies. The previous year's participating organizations were the Korea International Medical Association (Care), the Korean Society of Digital Health (Innovation) and the Korea Public Relations Association (Connect).

Benefits for Winners

Invitation to the 「Medical Korea 2027」 Conference
* Airfare and accommodation support is planned for overseas winners attending the awards ceremony. Details of the support provided will be announced separately.
Promotional support through 「Medical Korea 2027」
* Including opportunities to exhibit and screen award-winning works at the event venue.
Award trophy and additional prize(s)

Timeline

Submission
(Online) October to November
(8 weeks)
Preliminary and Final Judging December 2026
Result Announcement January 2027
Awards Ceremony March 2027
(Scheduled)

* The above schedule is subject to change at the organizer's discretion. Any changes will be announced separately.

Inquiries

Gyeong-eun Park, Researcher

Global Healthcare PR Team, Korea Health Industry Development Institute (KHIDI)
Email: ruddms0131@khidi.or.kr
Tel: +82-43-713-8925

Please review the following entry guidelines and generative AI use standards before submitting your entry.

Ⅰ. General Entry Guidelines

Entries must comply with the Copyright Act, the Medical Service Act, and applicable laws and guidelines on medical advertising.
Entrants are responsible for any legal disputes relating to their entries, including disputes over copyright and rights to a person's likeness.
Copyright in each entry remains with the entrant. The host may publish, reproduce, exhibit, distribute and otherwise use entries to operate the awards and for promotion in Korea and overseas.
Winning entries may be posted on the official Medical Korea website, YouTube and other social media channels. Formats may be adapted, provided that the essential content of the work is preserved.
Entries found to involve misconduct—such as plagiarism, misappropriation, the inclusion of false information or the infringement of third-party rights—or those deemed inconsistent with the objectives of the advertising competition may be excluded from the judging process; should such misconduct be discovered after an award has been made, the award may be revoked.
If the judging process reveals that no entries meet the eligibility criteria, no winner may be selected for that category.
Only one entry per person (or organisation) is permitted; duplicate entries across different themes or categories will not be accepted.

Ⅱ. Precautions for the Use of Generative AI

The use of generative AI does not, in itself, make an entry ineligible. However, entries using generative AI must comply with the standards below, and the entrant's creative planning and substantive production work must remain central to the entry.
Entrants must disclose any use of generative AI when submitting an entry. If necessary, materials demonstrating the entrant's creative contribution may be requested, including the tools used, the extent of AI use and the production process.
Where extensive AI use makes it difficult to establish the entrant's substantive creative contribution, this may be considered as part of the overall assessment. Entrants are responsible for any disputes arising from AI use, including those concerning copyright and likeness rights.


Category	Description
Permitted Uses of AI	· Exploring ideas and conducting background research. · Revising copy, translating and polishing text. · Post-production adjustments to improve quality, such as color, brightness and resolution. · Supporting the editing and expressive quality of content created by the entrant. · Limited use to realize the creator's intended concept.
Restricted Uses of AI	· Using AI to generate most of an advertisement's core concept or creative expression. · Using AI-generated output as-is without a substantive creative process. · Using AI-generated material that may infringe the copyright, likeness rights or other rights of others. · Creating content that fails to comply with applicable laws, such as by distorting medical information or exaggerating treatment outcomes.