공모전소개-메인포털사이트

2nd

Global Healthcare

Advertising Awards(GHAA)

Submission Period : 2026. 10.01. ~ 11.30.

Submit an entry

Competition Overview

Event Title

Call for Entries for the 2nd Global Healthcare Advertising Awards (GHAA)

Hosted by

Ministry of Health and Welfare

* Organized by: Korea Health Industry Development Institute

Entry period

Thursday 1 October 1st (Thursday) to November 30th(Monday) 2026, for approximately 8 weeks

Eligibility

Open to any institutions, organizations and individuals in Korea and overseas, including medical institutions; healthcare-related organizations (such as international patient facilitators, local governments and public institutions); travel agencies; production companies and independent producers; and content creators.

Entry categories

① Video ② Visual

* Choose one of the two categories. Each individual or organization may submit only one entry.

Entry categories description
Category	Description
Video Category	Short-form: up to 60 seconds Long-form: over 60 seconds and up to 8minutes * Examples: medical institution and health care brand introductions; patient experiences and treatment stories; medical technology and innovation; advertising and PR campaigns; and social media content (Reels,Shorts,TikTok,etc.).
Visual Category	Advertising and promotional photographs; posters; brochures and leaflets; outdoor advertising; brand identity (BI, logos, symbols, etc.); infographics; characters and emoticons; and campaign visuals

Themes

① Care (Trust), ② Innovation ③ Connect (Connectivity)

Themes description and examples
Category	Description	Example
Care (Trust)	Content that conveys the trust fundamental to healthcare communication, covering health and healthcare services broadly, including patient and user experiences, brand values, accessibility and information provision.	Hospital introduction videos, patient-centered service campaigns and public healthcare promotion.
Innovation	Content that presents a forward-looking healthcare environment through medical technology, digital health, AI, smart healthcare and innovation in healthcare services.	AI diagnostic technologies, telemedicine, smart hospital systems and stories of innovative healthcare professionals.
Connect (Connectivity)	Content that explores how healthcare connects people and countries through international healthcare cooperation, global brand outreach, medical tourism, access to care for international patients, and collaboration across regions and institutions.	Social media campaigns that engage global patient communities.

Application Method and Important Details

Submission Process

Submit your entry online through the official competition website.

Enter the entrant and entry details, then upload your entry and supporting materials.
Review and agree to the provisions on the collection and use of personal information, copyright and the use of entries before completing your submission.
Submitted information may be edited only during the entry period. No changes or supplementary materials will be accepted after the deadline.

Required Information

Entrant details: name (or institution/organization name), nationality, affiliation and contact details.
Entry details: category, theme, production/release dates, title and description.
Entry upload: upload the video or visual work file.
Acknowledgment and consent: collection and use of personal information; copyright, likeness rights and other rights; and entry guidelines and precautions for the use of generative AI.

Submission Requirements

(Video Category) Submit a commonly used video file format, such as MP4.

▸Short-form: up to 60 seconds. Long-form: over 60 seconds and up to 8 minutes.

▸Refer to the entry guide on the submission page for detailed specifications, including resolution and file size.

(Visual Category) Submit a file format that allows the entire work to be viewed, such as JPG, PNG or PDF

▸For works with multiple sides or pages, such as brochures and leaflets, include the complete layout.

▸For outdoor advertising and campaign visuals, additional images showing the work as actually displayed or used may be uploaded.

Important Information

Refer to .

Judging Process Overview

Process

Entries will be assessed in two stages: a preliminary review (Document screening) of submitted materials and a final judging (expert evaluation) by experts.

(Preliminary review) Checking compliance with entry format requirements, the completeness of submitted materials, relevance to the themes (Care, Innovation and Connect), duplicate submissions and compliance with the rules.
(Final judging) specialist judges in advertising, including video and visual content, and healthcare comprehensively evaluate entries against five criteria: Creativity and Originality; Global Appeal and Reach; Production Quality and Technical Execution; Communication of the Theme; and Public Interest and Ethics.

Judging Panel

The panel comprises experts from Korea and overseas in healthcare, PR and policy sectors.

Judging Criteria

Judging criteria and key assessment details
Criterion	Key Assessment Details
Creativity and Originality	- Distinctiveness of the concept and storytelling - Creativity in expressive techniques and direction - Fresh interpretations of and approaches to the theme
Global Appeal and Reach	- Potential for global promotion and use - Relevance to global audiences
Production Quality and Technical Execution	- Suitability for the content format (short-form video, visual content, etc.) - Visual and technical quality - Consistency of structure
Communication of the Theme	- Clarity of the core message - Suitability for the audience and purpose, and ease of understanding - Expression of the competition themes of Care, Innovation and Connectivity
Public Interest and Ethics	- Compliance with laws and guidelines on medical advertising - Accuracy of fact-based representations - Public benefit and responsibility
Total

Selection of Winners

Winners were selected by ranking entries in each category according to their scores, based on the results of the final judging.
If the judging process reveals that no entries meet the eligibility criteria, no winner may be selected for that category.
Only one entry per person (or organisation) is permitted; multiple entries across different themes or categories will not be accepted.

Awards Plan

Awards Schedule (Tentative) : Scheduled for March 2027.

* The awards ceremony will be held as a side event at Medical Korea 2027.

Award Category : A total of 8 awards will be presented

Award categories and details
Awarding body	Award	Details
Minister of Health and Welfare Award	Grand Award	1 award for the best overall entry
	Excellence Award	2 awards (1 in the Video Category and 1 in the Visual Category)
	Outstanding Award	2 awards (1 in the Video Category and 1 in the Visual Category)
Association and Society Awards *	Special Award	3 awards (1 for each theme: Care, Innovation and Connect)

* Association and Society Awards will be finalized in consultation with the relevant associations and societies. The previous year’s participating organizations were the Korea International Medical Association (Care), KOREAN SOCIETY of DIGITAL HEALTH (Innovation) and Korea Public Relations Association (Connect).

Benefits for Winners

Official invitation to 「Medical Korea 2027」
* Airfare and accommodation support is planned for overseas winners attending the awards ceremony. Details of the support provided will be announced separately.
Promotion of winning entries in conjunction with 「Medical Korea 2027」
* Promotional opportunities will include exhibitions and screenings of winning entries at the event venue
Trophies and additional prizes for winning entries.

Timeline

Submission
(Online) October to November
(8 weeks)
Preliminary and final judging December
Result announcement January
Awards ceremony March 2027

* The above schedule is subject to change at the host’s discretion. Any changes will be announced separately.

Inquiries

Gyeong-eun Park, Researcher

International Medical Promotion Team, Korea Health Industry Development Institute (KHIDI)
Email: ruddms0131@khidi.or.kr
Tel: +82-43-713-8925

Please review the following entry guidelines and generative AI use standards before submitting your entry.

Ⅰ. General Entry Guidelines

Entries must comply with the Copyright Act, the Medical Service Act, and applicable laws and guidelines on medical advertising.
Entrants are responsible for any legal disputes relating to their entries, including disputes over copyright and rights to a person's likeness.
Copyright in each entry remains with the entrant. The host may publish, reproduce, exhibit, distribute and otherwise use entries to operate the awards and for promotion in Korea and overseas.
Winning entries may be posted on the official Medical Korea website, YouTube and other social media channels. Formats may be adapted, provided that the essential content of the work is preserved.
Entries found to involve misconduct—such as plagiarism, misappropriation, the inclusion of false information or the infringement of third-party rights—or those deemed inconsistent with the objectives of the advertising competition may be excluded from the judging process; should such misconduct be discovered after an award has been made, the award may be revoked.
If the judging process reveals that no entries meet the eligibility criteria, no winner may be selected for that category.
Only one entry per person (or organisation) is permitted; duplicate entries across different themes or categories will not be accepted.

Ⅱ. Precautions for the Use of Generative AI

The use of generative AI does not, in itself, make an entry ineligible. However, entries using generative AI must comply with the standards below, and the entrant's creative planning and substantive production work must remain central to the entry.
Entrants must disclose any use of generative AI when submitting an entry. If necessary, materials demonstrating the entrant's creative contribution may be requested, including the tools used, the extent of AI use and the production process.
Where extensive AI use makes it difficult to establish the entrant's substantive creative contribution, this may be considered as part of the overall assessment. Entrants are responsible for any disputes arising from AI use, including those concerning copyright and likeness rights.

<Permitted and Restricted Uses of AI>
Category	Description
Permitted Uses of AI	· Exploring ideas and conducting background research. · Revising copy, translating and polishing text. · Post-production adjustments to improve quality, such as color, brightness and resolution. · Supporting the editing and expressive quality of content created by the entrant. · Limited use to realize the creator's intended concept.
Restricted Uses of AI	· Using AI to generate most of an advertisement's core concept or creative expression. · Using AI-generated output as-is without a substantive creative process. · Using AI-generated material that may infringe the copyright, likeness rights or other rights of others. · Creating content that fails to comply with applicable laws, such as by distorting medical information or exaggerating treatment outcomes.